Lauren first joined The Prince’s Trust with ambitions to pursue a career in Digital Marketing. Lauren gained a degree in Visual Communication whilst running her small business lploveprint and working part-time as a sales assistant all whilst being a full-time mum.
Committed to transforming her life, Lauren noticed a shift in creative technology with the rise of AI and creative tools. This pushed Lauren to learn a new skill, so she joined The Prince’s Trust, taking part in the Get Into Digital Marketing Programme.
This programme allowed Lauren to gain the knowledge to build strategies behind the creative across various of media channels.
“I came across The Prince's Trust and joined the Get Into Digital Marketing course. This programme taught me all the skills needed for employment in the digital marketing space. I started to build the confidence that I didn’t have prior, and meet amazing people such as my mentors, tutors, and peers along the way.
Within 3 weeks of completing this programme, I secured a full-time job at an Award-Winning Marketing Agency. I’ve worked as a sales assistant in retail for 10 years. It was finally time to leave.”
After completing the Get Into Digital Marketing Programme at The Prince’s Trust and now in full-time employment, Lauren felt inspired to take part in the NESCAFÉ AZERA By Design Competition. Though with doubts, Lauren was able to face her fears, becoming one of this year’s NESCAFÉ AZERA By Design Competition Winners.
"The biggest challenge for me during this competition process was my self-doubt. I was excited about the possible outcome, though I struggled to believe that I could achieve it. However, I enjoyed it. I enjoyed creating visual brainstorms and sketching different ideas.
Creating my design allowed me to explore all the different experiences and emotions that arise when coming together over a cup of coffee. Coffee has been a journey into transitioning into adulthood, gaining knowledge, building human connections and finding inspiration.
My design emphasises creating spaces that facilitate meaningful conversations and celebrate the global coffee culture, highlighting how coffee connects people from different backgrounds. This competition has not only allowed me to explore my growth, but to understand the importance of reflections to be able to grow even more. This design represents community and growth."